Please ensure Javascript is enabled for purposes of website accessibility Council Scheduled to Approve Four Storefront Retail Cannabis Business Permits

Council Scheduled to Approve Four Storefront Retail Cannabis Business Permits

At its evening session of the May 21, 2024 City Council Meeting, the Monterey City Council will consider approving the selection committee recommendation to issue storefront retail cannabis business permits, contingent on successfully obtaining a zone clearance, to:
  1. Monterey Responsible and Compliant Retail LLC (Embarc)
  2. Element 7 SF4 LLC (Element 7)
  3. Monterey Pacific Retail Holdings, Inc. (Culture Cannabis Club)
  4. OTC Monterey, LLC (Off the Charts)
The City of Monterey received 13 total applications for storefront retail cannabis business permits during the open application period held December 15, 2023 through January 29, 2024. Through a detailed application evaluation and review process, the field narrowed from 13 candidates down to eight (8). After interviewing the top eight (8) candidates, the Selection Committee consisting of Mayor Williamson and Vice Mayor Barber selected the final four (4) candidates.

On May 21, 2024, the Monterey City Council will consider whether to approve the Selection Committee's recommendations, and a drawing will be held to determine which zones the selected cannabis businesses will operate in. These zones include the areas of Lighthouse Avenue, Cannery Row, Downtown (Old Monterey), and North Fremont Street. 

“Our goal has always been to take a methodical approach to implementing the City’s Cannabis Roadmap, and to make sound decisions along the way,” said City Manager Hans Uslar. “As we approach the City Council’s final approval of cannabis retailers, we believe the City Council is poised to approve cannabis retailers that will be responsible businesses engaged in the Monterey community, fit well with our business districts, and generate revenue that will support our City services.”

The City Council began discussion of cannabis operations at its Study Session on September 30, 2020, and later received a presentation from staff on the Roadmap for Cannabis: An Engaging, Adaptable, and Transparent Process. At a February 24, 2021 City Council Special Meeting, the results of community feedback and consideration of continuing to Stage 2 of the Commercial Cannabis Roadmap. Details and the timeline of the process is available on the Cannabis page at

Meeting information including the agenda will be posted at, (